Head to ‘ALL New Collections’ from the kids menu to view new arrivals 🌼 Worldwide shipping available 🌼 CLICK & COLLECT: You can collect from Groovy Baby HQ often same day, please message before ordering to check, or opt to collect from Argosy Toys. Enter code LOCAL at checkout to banish postage fees and send a message with your requirements 🌼 Head to OUTLET for clearance lines 🌼

❤ Alba SS 22 – launching 10am Fri 18th March ❤

Today we launch part 1 of the fabulous new Alba of Denmark Spring Summer 2022 Collection.


Expect funky and fresh bold stripes, beautiful ditsy florals alongside those classic Alba hearts and all the vintage vibes we love so much at Groovy Baby!


This is the quick link for when it is live at 10am:




Or head to kids/brands/Alba/choose 1. NEW SEASON Alba of Denmark SS22


We are sticking with our same launch offer as previous seasons as you guys love it and we believe everyone needs Alba knee socks in their life 🤩🧦



FREE SOCKS rrp £8 for all orders over £70

Add to your basket and enter the ALBAROCKS at checkout to apply the discount.

This is launch offer only but given it is the weekend it will not expire until the end of Saturday 19th 11.59pm. Last thing I want to encourage is to panic buy this is #slowfashion, plenty to go round take your time and buy what you love 💙


We are on hand all morning for your questions and lots of advance info can be found in our community group: https://www.facebook.com/groups/groovybabyuk



We have Klarna but also retain the old style method: enter PAYMENTPLAN at checkout which calculates a 20% deposit.

Our payment plan info has now been updated and can be found pinned to the top in the 'featured' section in the community group.


Wishing you all a wonderful Friday! 💛💛💛

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